BEIJING (AFX-ASIA) – China Central Television (CCTV) auctioned off US$530 million in prime-time advertising for next year on Tuesday, boosted by branding campaigns in the automotive lubricants market amid a boom in car sales, the China Daily reported. Three leading domestic lubricant brands — “Kunlun”, “Monarch” and “Great Wall” — were the most active bidders…
CHINA: Lubricant firms securing prime-time ad slots as car sales boom
Posted on December 8, 2003 by EnergyAsia