(EnergyAsia, August 19 2011, Friday) — Royal Dutch Shell said it has opened its first lubricants technical service centre (TSC) in China to better serve its customers in the fast-growing country.

 The European major said the facility in Zhuhai city in Guangdong province is the latest addition to its global technology centres, bringing together teams of world-class scientists and engineers.

  The Zhuhai location is Shell’s largest lubricants manufacturing complex in Asia matched by the size of the China lubricants market for Shell.  The company owns and operates a lubricant blending plant, and is building a grease plant in Zhuhai.

Technology leadership is a key differentiator of the products and services from Shell Lubricants, which has been ranked as the number one international lubricant supplier both globally and in China for the past four years (Source: Kline & Company). With over 70 years of innovation through investing in research and development, Shell’s world-class scientists have created some of the most advanced lubricant products available.

Shell expects its industry customers and automotive original equipment manufacturers (OEMs) to benefit from the centre’s offering of technical research, marketing and training services related to their lubricants application. It will also serve as a platform for working with leading OEMs and research institutes.
 
At the centre’s opening, Mark Gainsborough, Shell’s Head of Downstream Global Commercial, said:

“The TSC is another example of how Shell can help meet China’s current needs and aspirations for smarter energy solutions. It is part of our downstream selective growth strategy and allows us to support the needs of customers based in China such as one of the largest joint venture car manufacturers, Shanghai General Motors.”

Lim Haw-Kuang, executive chairman of Shell Companies in China, said:

“China is the world’s fastest growing and second largest lubricants market and demand is growing fast. We are working hard to meet our Chinese customers’ needs and serve them well to support them in their growth. The TSC opening underlines Shell’s confidence in the China market and commitment to Chinese customers.”