(EnergyAsia, June 9, Monday) — The Green Grid, a global consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems, said it has formed two new Japan Work Groups as well as a formal relationship with The Green IT Promotion Council.

In response to industry and government demand, The Green Grid said it is extending its IT energy efficiency advocacy to Asia. The new Japan work groups will enable it to establish a unique set of best practices, metrics and technologies tailored for locally-based organisations.

The Green Grid Japanese member companies include GMO Hosting, Fujitsu Limited, Fujitsu FIP Corporation, Hitachi, Ltd., Internet Initiative Japan Inc., ITOCHU Techno-Solutions Corporation, NEC Corporation, Nomura Research Institute, NTT COMWARE Corporation, NTT DATA CORPORATION, NTT Facilities, SOFTBANK IDC Corp and TEPCO.

“The Green Grid is responding to a long and strong history in Japan to improve data center energy efficiency,” said John Tuccillo, director of The Green Grid. “The launch of these new work groups will position The Green Grid to make strategic, tailored recommendations to Japanese businesses and organizations, with the goal to promote a sustained increase in energy efficiency.”

Reporting to the group’s technical committee, the Japan Data Collection and Analysis Work Group will be chartered with collecting and analysing data from The Green Grid’s Japanese member companies and to ensure that consortium recommendations are tailored appropriately for organisations in the country.

The Japan Communications Work Group will also promote the key findings of the technical committee to Japanese IT professionals including data centre managers, serve as a point of engagement for local organisations interested in collaborating with The Green Grid, and support local marketing and IT energy efficiency events.

The Green Grid said it also signed a Memorandum of Understanding (MOU) with Japan’s Green IT Promotion Council (GIPC) to exchange information and jointly work on improving IT energy efficiency. The MOU will allow both organisations to convey relevant information to their members.

GIPC President Tsutomu Handa said: “The Green IT Promotion Council recognises global warming as a crucial challenge that must be taken on immediately. Recent government initiatives, a strengthening of partnerships among industry, government and the academy, as well as this collaboration with The Green Grid, typify the enhancement of relations with organisations overseas. We have high hopes that through these efforts we will be able to make the concepts of ‘energy conservation for IT’ and ‘energy conservation by IT’ a reality.”

“The Green Grid is pleased to expand our ecosystem of industry partners by working with GIPC to promote energy efficient IT policies and educate users on steps they can take to improve IT energy efficiency,” said Jon Haas, a representative of The Green Grid. “This collaboration will allow The Green Grid to learn from and integrate established policies with best practices and metrics tailored for the Japanese IT community.”

Information on the new Japan Work Groups can be found on www.thegreengrid.org/japanese.